We Speak Sportswear and Textiles
Story cards, hang tags, laundry instructions, merchandising manuals, color palettes, websites, and more…
Clothing customers around the world want to read your story in their own language. Let Verbio translate or transcreate your message. Share the folklore behind your blanket pattern. Inform your customers of the features in your athletic shoe or parka. What makes your yoga mat environmentally friendly? Customers are 75% more likely to buy if these stories are written in their own language. (Source: “Can’t Read, Won’t Buy: 2014,” a new report by independent research firm Common Sense Advisory (CSA Research).) Translating marketing copy is a favorite for Verbio’s specialized translators.
Labeling requirements in certain countries insist that laundry care and content labels must be translated, of equal or greater size than the English, and apply certain mandatory wording and symbols. Verbio provides consulting to help you research these guidelines and how they might apply to your jerseys and dresses.
Compare the mandated laundry symbols between USA, Europe and Japan
|Hand wash in water temperature of 30°C or less.|
|Machine wash at gentle setting in water temperature of 40°C or less|
|Do not bleach|
|Lay flat to dry|
(Source for images: http://www.cfaccessories.com/information)
Understand how cultural perceptions of certain colors differ from country to country. Use an interpreter to communicate clearly with your manufacturer. Translate merchandising instructions for your retailer. Share reports across multinational sales regions. Verbio offers all this and more to ensure your success.
Sportswear, clothing, and textiles clients include: